My colleague Ben Lovejoy wrote last year that Apple’s Texture acquisition highlighted the opening for an Apple ebook subscription service modeled after Kindle Unlimited. The lesson here may be that if there’s a digital good you can pay Apple for once, there’s likely an opportunity for a subscription service for that category with recurring payments.ĭigital books would qualify, and Apple would hardly be the first to rent ebooks for a monthly fee. There’s even a rumored App Store game subscription service. New subscription services are rumored to debut this year, too, including Apple’s first original video content service and a separate service that integrates digital magazines in Apple’s News app based on Apple’s Texture acquisition. Between iCloud storage and Apple Music to the App Store and iTunes, there’s certainly no shortage of ways to give Apple your money for digital goods.
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